Digital Marketing Manager
Company overview:
Why Airbox? You’re more likely to love what you do when your work has a purpose, when it makes a real difference to the world, and when it involves protecting lives. At Airbox Systems, it will.
Here’s how:
We are driven by passion and great people who share our enthusiasm for trying to make the world a better, safer place. Our friendly team includes members with backgrounds in military, aviation and law enforcement. Our experience brings first-hand insight into frontline operations in the air and on the ground to enable cutting-edge solutions for improving situational awareness where it matters most.
At Airbox, our values are a big deal and we are proud that they drive our behaviour and culture. These principles and beliefs form a vision and a North Star that define who we are as a company internally and externally with our stakeholders and customers. Whilst we celebrate the diversity of our team members, there are certain values and attributes that we all share. Whatever your background, these are the qualities we’re looking for in the people we hire: Commitment, positive realism, ethics, accountability, humanity, quality, and delight.
Sound like you? Read on!
Job Description:
As Airbox’s Digital Marketing Manager, you will have the opportunity to shape and execute Airbox’s digital marketing strategy. Plan and run integrated campaigns across digital channels. This is a hands-on, strategically minded role where you’ll contribute to a range of activities including socials, paid media, CRM, and web.
The role reports to our Growth Marketing Manager and is part of a collaborative team focusing on driving high quality lead generation. A successful candidate will manage our digital platforms and processes, to support our pipeline growth and expand our reach into key audiences.
Key Responsibilities:
Develop and implement high performing digital marketing strategies across all key channels: social media, paid media, SEO, email and web.
Manage our social media channels to drive awareness, thought leadership and penetration into our key audiences
Run experiments and A/B tests to continuously optimise funnel performance and conversion rates
Website and CRM maintenance and management. Follow standardised procedures and best practises to ensure efficient usage and a continuous user experience
Create, execute and measure workflow and nurture journeys across diverse target audiences to drive engagement and conversion
Execution, optimisation and reporting of our Google Ads strategy
Lead the implementation of technical SEO improvements and deliver keyword analysis to shape our content strategy
Coordination of agencies and other external suppliers
Maintain consistency and quality across all digital touchpoints including social media, email, landing pages and ads.
Content creation and production – blogs, whitepapers, webinars, thought leadership, etc.
What you’ll bring:
3+ years of experience in a digital marketing role within a B2B environment, specifically tech sector
Hands-on experience in Hubspot including an indepth understanding of workflows (required)
Expertise in LinkedIn’s Campaign Manager, with the ability to plan and execute full funnel campaigns across different audiences and ad formats (required)
Comfortable using WordPress (required), Google Ads, Google TagManager, and Google Analytics
Strong analytical skills with the ability to drill down into data to uncover patterns and trends
Experienced in building digital communities and driving engagement across social platforms
A passion for digital marketing and a thirst to stay up to speed with the latest trends and industry developments
High attention to detail and strong communication skills – written and verbal
Results oriented and commercially minded
Comfortable working in a hybrid environment (1 in-office day a month)
Nice to Haves:
Experience working in SaaS
Prior experience working in a scale-up or a fast-moving start-up environment
A good understanding of (either from direct experience or from selling into) emergency services, law enforcement, or military.
What We Offer:
The chance to work with a passionate team, enthusiastically collaborating every day to achieve big goals.
A dynamic, flexible and fun scale-up work environment.
26 days of holiday per year plus public holidays.
Private medical coverage with Bupa in addition to a yearly Wellbeing Allowance.
Pension scheme, offering up to 6% matching contribution.
Up to 20 Nomad Working Days per year.
Personal Development Budget.
Electric Car Scheme.
Flexible & Hybrid Working Locations:
Work in a way that’s best for you, whether that is in the office… or not.
Work better from home? Not a problem. Prefer the office? Come on down. We have a mandatory in-office Town Hall day each spring and autumn (two days yearly) during which the entire business gets together. When you visit the office, you won’t find rows and rows of desks. You’ll meet colleagues on walking pads, planning sessions over a game of tennis table or grabbing bean bags in our “Quality” collaborative space. We love (and live) our values so much that we named our meeting spaces after them!
You can also flex your working hours to fit your life. Most colleagues work the core 9am to 5pm but feel free to log in as you prefer between 7am and 7pm. Whether you’re fitting in a spin class or finishing the school run, you have the flexibility for whatever matters most. All we ask in return is that you produce great work. But then again, when you’re working with passionate people, the best tends to come out naturally.
A Note for Recruitment Agencies:
We appreciate you but in this instance we will not be reviewing unsolicited CVs. We only accept CV submissions for roles briefed to agencies by our Talent Acquisition team. Please don’t pull the attention of our Support team away from servicing our customers.
If you would like to work with us, please send a message to hr@airboxsystems.com and we’ll get back to you.
- Department
- Commercial
About AIRBOX SYSTEMS LIMITED
Airbox Systems produces the most comprehensive suite of situational awareness tools available anywhere on both desktop PCs and mobile platforms. Since starting up in 2008, Airbox has been trusted by law enforcement, military, special forces, search & rescue, fire and medical emergency services. We have enabled our customers to take control in any situation.
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